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Build Your Box 101: How to Personalize Your IPSY Ultimate Even More

Maddie Aberman DefaultMaddie Aberman Default
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Published on Oct 22, 2025 • 2 min read
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Every quarter, IPSY Ultimate gives you the reins to build the beauty box of your dreams—membership has its beauty privileges. You choose 3 full-size products, we pick the rest—and you walk away with 8 full-size treasures, aka the ultimate indulgences for beauty lovers. Here’s your guide to making every quarter feel like a luxe beauty drop.

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It's about glam time you treated yourself.

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What Is Build Your Box?

Build Your Box is the highlight of the quarter. You’ll pick 3 products, and we’ll round out the box with IPSY Picks, delivering 8 hand-selected full-size products right to your doorstep. If you also have an IPSY Original or IPSY Extra subscription, your personalization works a little differently. Check out IPSY Original Choice details and IPSY Extra Build Your Box details for more information.

When Can I Build My Box?

Build Your Box opens at 12 p.m. PT on the 1st of drop month and stays open until 3 p.m. PT on the 3rd. Just remember to make your choices ASAP so you have the widest selection available. Be sure to set a reminder! With so much to look forward to, you don’t want to miss out.

How Are Products Curated for Me?

Five products are selected for you based on your Beauty Quiz. Then you choose 3 from a made-for-you list. Between the two, that’s an expertly curated mix that speaks to your style.

Can I Add More Products?

Totally! Add-Ons are available from the 1st–3rd each month starting at $3.50 and they ship free with your box. You’ll also get access to the IPSY Shop, where you’ll find members-only deals on fresh weekly drops up to 70% off with free shipping on orders $10+.

Do I Have To Choose?

Choosing is optional, but where’s the fun in skipping? When you make your choices during Build Your Box, we learn more about your preferences so your subscription is continuously improving over time.

But if you want to make your IPSY Ultimate subscription feel even more like a gift to yourself, you can let us do the choosing for you by clicking the “Skip” button. You’ll then be able to add your own personal touch with some seriously great deals on product Add-Ons.

Final Thoughts

Build Your Box is your chance to co-curate an IPSY Ultimate that hits every note—premium, discovery, and personalization included.

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UP NEXT: IPSY Ultimate FAQ: We’ve Got Answers to All of Your Ultimate Questions

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