Natasha Denona Takes Beauty to the Next Level With First-Ever IPSY Ultimate

By Maddie Aberman

Published on Oct 22, 2025 • 3 min read

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Every so often, a name in beauty transcends trends to become part of the language of artistry itself. Natasha Denona is one of those names. From her buttery eyeshadows (yes, the buttery eyeshadows) to the palettes that reshaped our vanities, her work has always lived at the intersection of art and innovation. For Natasha, makeup isn’t just product. It’s pigment, texture, and light, all transformed into tools of self-expression.

“All of my products are inspired by and rooted in my own makeup artistry,” Natasha tells us. “My goal is to make everyone feel like a pro when they apply my products. Not only is the application effortless, but the results are as flawless as possible.”

Now, Natasha steps into her next canvas: the first-ever IPSY Ultimate. Curated by the visionary herself, this collection is more than just a box; it’s a study in artistry. Inside, you’ll find her most-coveted essentials, chosen not only for their professional payoff but also for their ability to unlock the creativity in your own hands. Think of it as a masterclass in a box: timeless formulas, insider techniques, and the tools to turn your routine into something iconic.

It's about glam time you treated yourself.

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When Natasha creates, she doesn’t start with a formula—she starts with a vision. “I’m involved in every single step of both product development and formula production,” she explains. “We go through multiple lab submissions, experimenting and refining. Some products can take over five years to perfect.”

That level of dedication is why Natasha’s products aren’t just tools; they’re experiences. A lipstick becomes a signature. A palette becomes a mood board. A foundation becomes a canvas with everything you’d need in a base. “I want every member to find their go-to everyday product—something they truly fall in love with,” Natasha says. “I hope they enjoy the formulas and recognize the care and effort that goes into creating each one.”

Like every product from her own brand, each product inside her IPSY Ultimate collection is a portrait of Natasha’s artistry—equal parts refined, playful, and entirely intentional. IPSY Ultimate subscribers will score 8 Natasha-approved full-size products worth up to $400. Here’s a sneak peek of what you could find inside yours:

NATASHA DENONA Retro Glam Eyeshadow Palette (MSRP $69): A fresh take on two fan-favorite stories (Mini Retro and Glam), this palette brings soft sage, dusty rose, and versatile neutrals together in a lineup that flatters every mood, every skin tone, every moment.
TATCHA The Matcha Cleanse (MSRP $40): Like a quiet reset for your skin, this gentle gel cleanser, powered by antioxidant-rich Kyo-Matcha, leaves your complexion clean, calm, and perfectly balanced.
SAIE BEAUTY Glow Sculpt Multi-Use Cream Highlighting Blush (MSRP $32): Part blush, part highlighter, all glow. With hyaluronic acid and soothing kukui oil, it blends seamlessly into skin for that just-right radiance.
5 SENS Happy Tears Eau de Parfum (MSRP $65): Orange blossom. Creamy vanilla. A trace of musk. This Natasha-approved fragrance is designed to feel like an exhale—uplifting, grounding, unforgettable.
MILK MAKEUP KUSH Fiber Brow Gel (MSRP $22): Think of this gel as brow artistry, simplified. Heart-shaped fibers help volumize, hemp seed oil helps conditions, and your brows stay defined yet soft all day.

IPSY Ultimate: Natasha Denona Edition isn’t just a collection of products—it’s a collection of ideas. About artistry. About innovation. About beauty as a way of seeing the world. And now, it’s your turn to play, to create, to explore.

Don’t wait—click here to claim your IPSY Ultimate before it’s gone.

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