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Come Along for the Pride: Your Invitation to Celebrate Love, Identity, and Expression

Maddie Aberman DefaultMaddie Aberman Default
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Published on May 28, 2025 • 3 min read
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At IPSY, we believe beauty is about expression, self-love, and the courage to show up exactly as you are. That’s why this year’s Pride theme is an open invitation: Come Along for the Pride. Inspired by the LGBTQ+ community, who remind us every day what it means to love out loud, we’re celebrating the stories, identities, and everyday moments that shape who we are.

From firsts and found families to everyday acts of bold authenticity, Pride is more than a party—it’s a journey. One that deserves to be honored, supported, and seen.

Come Along for the Pride

This year’s theme is rooted in the idea that Pride doesn’t begin and end in June—it’s a lifelong, evolving expression of identity, community, and courage. Come Along for the Pride shines a light on the beautiful, complex, and personal ways our LGBTQ+ community members show up and show out.

Throughout the month, we’re sharing stories of self-expression from LGBTQ+ creators and partners across our channels, highlighting the makeup looks, skin rituals, and self-care practices that help them feel most like themselves. Because no matter where you are on your journey—out, proud, questioning, exploring, or simply showing support—you’re welcome here.

We're also spotlighting LGBTQ+ founded beauty brands and inviting our own team and community members to share what Pride means to them.

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Art That Says It All: Our Pride Bags, Designed by Tim Singleton

This month’s Glam Bag and two Mystery Bag designs are a collaboration with Toronto-based artist Tim Singleton—and trust us when we say, they are giving.

Known for his loud, energetic, and joyful aesthetic, Singleton’s artwork is a visual love letter to the LGBTQ+ community. This year’s design channels the electric energy of Pride parades, ’80s nostalgia, and queer joy in full color. It’s bold. It’s graphic. It’s unapologetic. And it’s made to be carried proudly.

“I think these bags carry a real sense of self-expression and radical optimism,” says Singleton. “Queerness doesn’t conform, and I think these designs speak to that. Each piece represents coming together, regardless of who you are, what makes you different, or how you choose to express yourself. To me, that’s a beautiful metaphor for the queer community.”

Whether you’re hitting the parade route, heading to brunch with your chosen family, or just vibing in your self-care era, these bags are a reminder to carry your pride with you—wherever your journey takes you.

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